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Chokriensukchai, Kanchana (2009) The Causal Model of Psychological Traits which influence Interpretation of Aggressiveness and Sex in Television Dramas. University of the Thai Chamber of Commerce Journal, 29 (2). ISSN 0125-2437

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Abstract

This study aimed to develop a causal model of psychological traits and interpretation of aggressiveness and sex in television dramas for Thai adolescents. The sample group was adolescents studying during the second semester in the academic year of 2006. The sampling total of 1,808 was selected by using the multistage sampling technique. Literature review, research analysis and a survey method were used to collect data. The major findings were that psychological traits had a direct link to television drama selection or interpretation. However, attitudes had both a direct and indirect effect on television drama selection or interpretation. Behavior from exposure to television drama had an indirect effect on television drama selection or interpretation. Considering the total direct and indirect effects on interpretation of aggressiveness and sex in television dramas, psychological traits had the most effect, followed by behavior from exposure to television dramas and attitude respectively.

Item Type: Article
Subjects: Communication Arts > Broadcasting
General Works > Journals
Psychology > Psychology (General)
Divisions: UTCC Journal Editorial Office
Depositing User: Sirichai Jintaviriyasakoon
Date Deposited: 22 Apr 2014 04:05
Last Modified: 22 Apr 2014 10:47
URI: http://eprints.utcc.ac.th/id/eprint/626

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