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Opornsawad, C. and Srinon, R. and Chaovalitwongs, W. (2013) Competing suppliers under price sensitive demand with a common retailer. Lecture Notes in Engineering and Computer Science. pp. 48-53.


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Pricing strategy is extremely important in commoditization. Commoditized products such as drinking water and generic pharmaceutical products are generally considered to be indifferent among manufacturers and can be easily substituted with similar products by competitors. Price is the only factor influencing consumers' decisions. The goal of this study is to investigate and present a price sensitive linear demand model that is more intuitive and interpretable with respect to the effects of competitor price and different bargaining power scenarios. In this model, a duopoly manufacturer and a common retailer are studied under the Manufacturer Stackelberg, Retailer Stackelberg and Vertical Nash scenarios. The results of this study are compared with existing linear demand models in previous studies.

Item Type: Article
Uncontrolled Keywords: Bargaining power; Channels of distribution; Competition; Game theory; Oligopoly
Subjects: Science and Technology > Computer Science
Divisions: Research Center > Research Support Office
Depositing User: Miss Niramol Sudkhanung
Date Deposited: 20 Jun 2016 08:51
Last Modified: 20 Jun 2016 08:51
URI: http://eprints.utcc.ac.th/id/eprint/5668

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